Hernan Arber

AI Strategy, Web3 Innovation, and Product Leadership

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I’m Hernan Arber, CEO of Soundwork, Head of Product at ArberTech, and the host of the Web3 Creators Podcast. I’m a results-driven product builder and cross-functional team leader with a deep technical understanding of AI, Web3, and Mobile Technologies.

I specialize in building decentralized products, scaling ecosystems, and driving innovation in blockchain, Web3, and AI.

Over the past 18 years, I’ve worked on scaling ecosystems, launching successful products, and creating value for global companies in highly innovative industries.

I do personalized consulting for businesses wanting to integrate AI + Web3 into their businesses or launch a new Product.

I’m passionate about driving product innovation and aligning product strategies with business goals, with a focus on AI Automation, Blockchain Infrastructure, NFT marketplaces, and Decentralized Finance (DeFi).

My work has spanned across:

  • Blockchain & Web3 – Expertise in smart contracts, tokenomics, NFTs, and decentralized finance.
  • AI Product Leadership – Building roadmaps, leading cross-functional teams, and delivering results.
  • Technical Skills – Blockchain integration, API development, smart contracts, and mobile technologies.
  • Soft Skills – Leadership, mentorship, and cross-team collaboration.
  • Education
    • ITAM
    • Technion
    • F6S Startup Leadership Program
Recommendations
Hernan is a very passionate blockchain and mobile technologist. He cares deeply for his team and works tirelessly for their success."
Brian Aznar - Web3 Technology Leader
Hernan brings to the table ingenuity, great analytical skills, development, and leadership abilities. But I believe the term to really describe Hernan would be "creativity". This is where he really shines, with brilliant ideas to make the product better, smarter, more fun, and the ability to quickly implement these changes."
Eytan David - VP R&D @ Playform
Hernan is a very dedicated, engaging engineer. He has been a great part of Thinkful's mentor network, acting as a leader and teacher to the next generation of engineers. He has gone above and beyond in all of his interactions with the company."
Nora Wessel - International Strategy @ Peacock