Hernan Arber
AI Strategy, Web3 Innovation, and Product Leadership
I’m Hernan Arber, CEO of Soundwork, Head of Product at ArberTech, and the host of the Web3 Creators Podcast. I’m a results-driven product builder and cross-functional team leader with a deep technical understanding of AI, Web3, and Mobile Technologies.
I specialize in building decentralized products, scaling ecosystems, and driving innovation in blockchain, Web3, and AI.
Over the past 18 years, I’ve worked on scaling ecosystems, launching successful products, and creating value for global companies in highly innovative industries.
I do personalized consulting for businesses wanting to integrate AI + Web3 into their businesses or launch a new Product.
I’m passionate about driving product innovation and aligning product strategies with business goals, with a focus on AI Automation, Blockchain Infrastructure, NFT marketplaces, and Decentralized Finance (DeFi).
My work has spanned across:
- Blockchain & Web3 – Expertise in smart contracts, tokenomics, NFTs, and decentralized finance.
- AI Product Leadership – Building roadmaps, leading cross-functional teams, and delivering results.
- Technical Skills – Blockchain integration, API development, smart contracts, and mobile technologies.
- Soft Skills – Leadership, mentorship, and cross-team collaboration.